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Project
–Brand identity
–Brand guidelines
–Collateral development
Gough Group
—Refreshing a family run business.
Gough Group is a family-owned construction specialist, with its heritage stretching back over five generations.
We were tasked with creating a consistent visual language within the group to stand out in a very competitive industry.
We brought all the group’s offerings under one logo system and implemented a consistent messaging hierarchy. A design identity born from the iconic G filters down into how the brand communicates across its channels, from vans and site signage to marketing materials.
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