–More work
"In the 12 months since the rebrand, we've gone from being a small local business to signing up, partnering and working with some of the biggest brands in the sector, and the most incredible thing is lots of these brands actually approached us"
James Krappe
Managing Director
“We worked with the incredibly talented Custom Studio to help us take our brand to that next level - I honestly could not be more pleased with the results!"
James Krappe
Managing Director
"Investing in the branding project was a huge commitment for us but it has been worth every single penny and we’re so excited to roll this out across every part of the business over the coming weeks."
James Krappe
Managing Director
Really Social–
Serving up a bold new brand
Challenge
Really Social are technology-led hospitality marketing specialists with a mission to make it easy for restaurants and hotels to be, and stay, fully booked. We were asked to provide clarity on their proposition and develop a brand that could carry the weight of their ambitious growth plans.
Our Response
After lots of conversations with key stakeholders, a team workshop and industry research, we crafted a brand platform that clearly communicated their unique offering. People and Tech united.
With their key services being an agency and app, the design identity and language are born from uniting Really Social’s qualities as one. We created a bold new logo combining people and tech, a robust visual identity and personality-driven style of communication.
The tone of voice is a homage to the friendly, service-led hospitality industry and was developed to complement the visual language, layering in the handy ‘AND’ device to show off the variety of services and distinguish them from competitors.
The new brand functions across a new website and app and a range of promotional and sales materials.
Project Scope
Custom–Brand
Discovery sessions
Brand Workshops
Brand strategy
Brand design
Tone of Voice
Copywriting
Brand guidelines
Website design and build
App UX and UI design