Challenge

 

Sky Bet tasked us to work with their internal team to create an impactful concept for a campaign launching their new podcast series featuring the popular duo of Micah Richards and Roy Keane, chatting all things Euro 2020. Oh and we had just under two weeks to crack it.

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Our Response

 

From initial creative concept, art and motion direction through to the social assets we delivered a concept that epitomises the fun, bold and lighthearted nature of Micah and Roy’s unlikely friendship.  

 

With one episode airing each day in the week building up to the tournament, the creative and assets developed by the talented team at Sky Bet were viewed by millions of people up and down the UK. The rapport of Micah & Roy, along with an attention grabbing campaign were a match made in heaven, making it one of Sky Bet’s most successful, and engaged with, social content ever.