"The Edge" became a refined and powerful graphic element that could be applied to a variety of communications. From bringing key messages to life to icons and statistics, it lives across the entire visual language.
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VAAAS
–Creating a brand edge
Strategic Challenge.
VAAAS are a new business in a competitive industry, and we knew our challenge was to create a brand that not only stands out but also shifts the traditional perception of outsourcing staff, and hits the mark with recruitment agencies, large and small in order to build early traction for a brand new business.
Our Response.
Under our Custom Launch process, we set about a strategic process that took VAAAS from nought to launch in just four weeks. Following the research and strategic phase, we discovered a golden nugget of information: In recruitment, "having that extra 1% gives you that edge to win over your competition."
If we could tap into this competitive mindset and desire to be the best, we could shape a brand that takes an old-school industry by storm.
Taking the” Competitive Edge” thinking forward, we built a brand from the ground up, working across every touchpoint, from logo to brand guidelines and website, developing a robust brand that was ready to hit the ground running from day 1.
Project Scope
Custom-Launch
Brand Positioning
Brand Identity
Web Design
Sales Templates
"having that extra 1% gives you that edge to win over your competition."
Callum Collins
Co-Founder
