Now more than ever, consumers are more conscious about where their money is being invested and how it impacts the planet. So E.J Willday Financial Management needed a brand to reflect and appeal to this changing consumer mindset.

A more aspirational brand name and a flexible, bold identity put the personal, ethical Willday approach front and centre. This is a modern take on the traditional financial sector style, preparing Willday Wealth Management for a new, exciting era in the financial industry.

The new strapline, “Invested in your future,” connects the brand and customers emotionally and practically. This goes beyond a client and customer transaction; it’s a commitment to improving lives.